Surge in OTT platform subscriptions during India lockdown
There has been a definitive surge in Indians taking new subscription of various content streaming services and according to a new survey that came out on Wednesday, more than 75 percent of Indians have purchased new subscriptions for over-the-top (OTT) platforms during the lockdown period.
The survey from market research and analysis firm Velocity MR with a small samle size of 3,000 respondents found that 73 per cent people stated watching Hotstar and YouTube, while Amazon Prime and Netflix saw an increase in subscription with 67 per cent and 65 per cent, respectively.
Social media apps such as WhatsApp (92 per cent), YouTube (84 per cent), and Facebook (80 per cent) were also saw a surge in usage during the lockdown.
