Google acquires wearable brand Fitbit for $2.1bn

Google on Friday announced that it has acquired leading wearable brand Fitbit for $2.1 billion.

“Today, we”re announcing that Google has entered into a definitive agreement to acquire Fitbit, a leading wearables brand,” said Rick Osterloh, Senior Vice President, Devices & Services, Google.

“By working closely with Fitbit’s team of experts, and bringing together the best AI, software, and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world,” he added.

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