Facebook adds user-control feature for News Feed

Facebook has introduced a new feature titled “Why am I seeing this post” to help users understand and control the kind of posts surfacing on their News Feed from friends, Pages and Groups.

“This means you’ll be able to tap on posts and ads in News Feed, get context on why they’re appearing and take action to further personalise what you see,” Ramya Sethuraman, Product Manager, Facebook wrote in a blog-post on Sunday.

Following scandals surrounding the social networking giant on misusing user-information for ad targeting, this feature comes as Facebook’s first step to explain to users exactly how the News Feed gets personalised on the platform.

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