Chennai, 13th July 2019: Bath & Body Works, one of the world’s leading specialty retailers of fragrant products for bath, body, and home and its exclusive Indian Franchise Partner, Major Brands India achieved a Guinness World RecordsTM Title for “Most participants in a perfume relay application” at VR Chennai on 13th July 2019. Bath and Body Works in association with Major Brands Pvt Ltd. & VR Chennai created the largest fragrance relay with their signature fragrance mists with 274 women participating in the event and creating a fragrance chain.
Actress Hansika Motwani was a part of the attempt as she kicked off the relay with great zeal and excitement. Mr. Swapnil Dangarikar, Official Adjudicator (Guinness Spokesperson) and Mr. Abhishek Bajpai Vice President of Major Brands India Pvt. Ltd were also present to grace the occasion.
Speaking about the event, Mr. Tushar Ved President of Major Brands India Pvt. Ltd said “It is wonderful to have achieved the Guinness World RecordsTM Title in India for Bath and Body Works. We are proud of this achievement and overwhelmed by the response from Chennai. While it was exciting for us to execute this in association with VR Chennai, it’s been even more fulfilling to witness hundreds of women participating in the relay. Bath & Body Works is one of the leading fragrance brands in the world and we look forward to achieving many more milestones in the future”.
Expressing her excitement, Hansika Motwani said, “It was such an honour to create a new Guinness World RecordsTM with Bath and Body Works and that too in my favorite city Chennai. Was fun interacting with my fans who are always there to shower me with their love”
Pankaj Renjhen, COO Virtuous Retail said:
“In our commitment to bring novel experiences to the city, we are partnering with retailers who are equally willing to introduce new formats and experiences for our savvy customers. Bath & Body works is a renowned producer of leading fragrances and personal essentials and its addition to VR Chennai is only going to add to the cheer that we see on the faces of our patrons. We are absolutely delighted to have Bath & Body works be a part of the VR Chennai family”
The event coincided with the opening of the second Bath and Body Works store in South India at VR Chennai. This is the seventh Bath and Body Works store in the country. Hallmark fragrance collections from the brand like Japanese Cherry Blossom and A Thousand Wishes will be available at the store. Having established itself as one of the best and most sought after personal essentials and home fragrance brand, the VR Chennai store will be spread over 1300 sq. feet that will allow customers to explore an extensive array of fragrances for the bath, body, and home. Bath and Body Works has been exclusively launched in India by Major Brands Pvt Ltd, in June 2018.
Globally launched in 1990, the brand’s portfolio today comprises over 200 different fragrances including the iconic Sweet Pea, Japanese Cherry Blossom, A Thousand Wishes, Aromatherapy, Hello beautiful as well as new seasonal releases. At Bath & Body Works, customers are invited to sample luxurious lotions, hand soaps, fragrances and more to discover their favorites.
About Major Brands
Major brands Pvt Ltd. is a leading franchisee for premier international fashion brands. Major Brands (India) Private Limited was one of the first few retail organizations to focus on the retail of premier international brands through the exclusive brand outlets format in India. The company has been the forerunner as the premier partner in India for international brands such Aldo, Aldo Accessories, Call it Spring, Charles & Keith, Inglot, La Senza, BHPC & Bath & Body Works. With 200 plus doors in India Major brands is fast moving on expansion mode with new brand launches.
About Bath & Body Works
Bath & Body Works is one of the world’s leading specialty retailers & home to America’s Favorite Fragrances® offering a breadth of exclusive fragrances for the body & home, including the #1 selling collections for body lotion and body cream, body wash, hand soap and fine fragrance mist. For more than 25 years, customers have looked to Bath & Body Works for quality, on-trend products, & the newest, freshest fragrances. Today, these fragrant products can be purchased at more than 1,800 Bath & Body Works and White Barn retail locations worldwide as well as on www.bathandbodyworksindia.in
About VR Chennai
VR Chennai, Anna Nagar, is a 2 MM sq. ft. experiential, community centric, retail and lifestyle center. Built with both local heritage and modern sustainable building practices in mind, the Centre is the largest in South India to be conferred the LEED Gold certification from IGBC (Indian Green Building Council). The Centre is home to 240 retail stores offering fashion, food, and entertainment, and a brand-mix that includes the best international and local offerings, including many first-time retail and entertainment brands in Chennai. Additionally, VR Chennai houses The Hive, a 50,000 sq. ft. co-working space and the soon to be launched Madras House – a destination within a destination, which will offer multiple fine dining options, a black-box theatre and event space, an open-air amphitheatre, along with a boutique hotel and serviced residences.