Prime Minister Narendra Modi on Sunday not only handed over control of his Twitter account to “inspiring women” on Women’s Day, but also his other social media platforms.
Video stories of the likes of Kashmir”s Arifa Jan or bomb blast survivor Malvika Iyer was broadcast through PM Modi”s Instagram account when they handled his account, briefly. They were relayed through the IGTV format, a vertical screen viewing format of Instagram.
All the videos garnered huge traction. For instance, Iyer”s video has more than 3 lakh 40 thousand views so far. PM Modi has 35.5 million followers on Instagram, a photo and video sharing platform.