- Offers immersive experience for the range of AvitaPCs, Smart Devices and Nexstgo Laptops
- A step towards pan India presence by end of this year
Chennai, 23rdMay 2019:
Hongkong-based Nexstgo Company Limited today announced the launch of its first Avita Brand Store in Chennai in an endeavor to introduce their best in class technology and user experience to the region. Spread across 270 square feet, the store will help customers explore, experience and purchase from a wide and attractive range of Avita Laptops, Smart home and IoT devicesalong with Nexstgo laptops.
Speaking at the inauguration, Ms. SeemaBhatnagar, Country General Manager, Nexstgo Company Limited,said, “Premium laptops category has seen a steady growth in demand as user preferences have evolved over the past few years. Today, a large part of the buyers constitutesof young millennials who have a keen preference for attractive and stylish designs, high speed SSD performance and thin &lightweight builds. With Avita’s foray into India, we hope to capture the attention of this demographic with our exciting range of appealing and premium products. In line with this vision, we are also aiming to establish a pan India presence with Avita Brand Stores at strategic locations by the end of this year.”
Mr. Alex Chung – CEO &Co-founder, commented on the occasion, “We are delighted to launch thefirst Avita Brand Store in Chennai, Tamil Nadu. It is a significant growth region for us withhigh potential as consumers here are attuned to the latest technological trends with anacute and distinctive sense of aesthetics. We are sure that Avita’s striking range of laptops and smart devices, coupled with its brand promise of ‘Live It Up’ will appeal to the consumers and make it a natural fit in the current market landscape.”
Mr. JithenderTatia, National Distributor, Nexstgo said, “The Brand Store is going to offer an immersive experience to the consumers walking into the store. While welcomed by the vibrant range of Avita colours, the guests are also going to be greeted by trained professionals to offer a holistic view into the Nexstgo product range.”
The Avita range consists of the vibrant LIBER series laptops available in 13” & 14” variants with thin and light design, MAGUS 12.2” two in one laptop for productive office use, IMAGO Smart Mirror Series and MODUS Smart Scale in home devices and UBIQUE mouse.
Hands-on experience of Avita’s products
Avita Brand Store will provide a complete hands-on experience of Avita’s rangeof Liberlaptops along with the full line-up of smart devices and accessories.
Customers can feel, touch and check the functionality of the new generation laptops by using them for myriad purposes. The store will offer an experiential zone for live demonstration along with testingimportant aspects of thelaptops such as the Thin & Light form factor, Fingerprint recognition, Full Support for Windows Hello feature, Lightning Fast SSD storage with a powerful battery backup & FHD IPS border-less display among others. Product experts will be available at these zones to resolve queries and offer advice to buyers to ensure an interactive and informative buying experience
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