Google-owned YouTube on Tuesday announced that India was its largest and fastest growing audience in the world with more than 265 million monthly active users.
“India is now both our biggest audience and one of our fastest growing audiences in the world. YouTube today has become the first stop for users to consume content, whether they’re looking for entertainment or information,” said Susan Wojcicki, YouTube’s CEO, at the company’s annual flagship event “Brandcast” here.
In the past one year, YouTube’s consumption on mobile has increased to 85 per cent — with 60 per cent of the watch time coming from outside of the six largest metros in the country.