Chinese handset maker Xiaomi and South Korean tech major Samsung are focusing on users who are looking for smartphones within respective brands and not the ones who are undecided, a new report said on Monday.
Both the smartphone players are also focusing on users who are looking for smartphones with a decided mind. The share of voice or SOV of Xiaomi is 67 per cent and 47 per cent for Samsung, said market research firm by techARC in its “Digital and E-Commerce SOV insights for Smartphones” report.
Share of voice in online advertising is an ad revenue model that focuses on weight or percentage among other advertisers.