In a move that revealed its aggressive offline strategy for the India market, Chinese tech giant Xiaomi on Saturday announced the launch of its 55-inch Mi LED TV 4 PRO in the offline market exclusively with Vijay Sales.
Xiaomi is largely known as an online brand as it entered the offline market less than two years ago.
The company already has four other retail channels — Mi Homes, Mi Stores, Mi Preferred Partners and the newly introduced Mi Studios.
Xiaomi said the Mi LED TV 4 PRO has been made available across all Vijay Sales stores in Mumbai, Pune, Ahmedabad, Baroda, Surat and Delhi NCR starting Friday.