Ride-hailing major Uber has embedded the web version of its food delivery app – Uber Eats – into the main application in select markets.
The move is being seen as Uber’s attempt to persuade its main service users to try its food delivery business.
“We’re rolling out a new way to order Eats directly in the Uber app on Android (we’ve already been experimenting on iOS),” an Uber spokesperson was quoted as saying by the TechCruch on Wednesday.
The move could give Uber a customer acquisition and retention edge on single-product competitors like Lyft or DoorDash.