In a bid to gain ground among the Indian millennials, Snapchat on Thursday teamed up with OnePlus to launch a unique Diwali campaign.
The brands have created special Lenses that bring to life landmarks like the Taj Mahal, Gateway of India, Tower Bridge in London and the Eiffel Tower to commemorate the festival of lights.
“Snapchat has partnered with OnePlus to bring Indians around the world a little closer to home to celebrate the festival of lights with the power of Snapchat’s AR technology,” said Tarika Soni, Head of Commercial Strategy and Ad Monetisation for India, Snapchat.