The small and medium businesses (SMBs) sector which contributes nearly 37 per cent of India’s GDP, is fast adopting new digital technologies to stay up-to-date in the race, according to a top Google India executive.
SMBs can potentially contribute a lot more if they can expand their area of influence and grow their businesses faster, according to a recent KPMG India and Google report on “Impact of Internet and Digitisation on SMBs in India”.
“SMBs in India want to both learn and grow. More than a million businesses have actually setup their websites through Google Business,” said Shalini Girish-Director, Google Marketing Solutions, India.