Size does matter for long-lasting battery experience

Smartphone users in India are scouting for devices which give them more juice throughout the day as they stream Netflix, play PUBG, post pictures on Instagram or short videos on TikTok.

A smartphone”s battery life is dependent on three key pillars: battery capacities, hardware efficiencies and software optimizations.

“Whichever smartphone vendor is able to drive and deliver efficiencies across all three pillars, wins big,” says Prabhu Ram, Head, Industry Intelligence Group, CyberMedia Research (CMR).

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