Rising affordability and better user experience would translate into more people shopping through smartphones this year, e-commerce platform Club Factory said on Wednesday while announcing predictions for 2020.
“The year will not only witness maturing of online shopping, but also addition of millions of new shoppers as companies try and improve online shopping experiences. The phase of disruption will continue to accelerate with new ideas and innovations,” it said.
In 2020, according to the firm, with availability of more payment options users will make more digital payments, reducing cash on delivery. The increasing use of artificial intelligence (AI) in e-commerce will mean improved logistics, speedier deliveries and better buyer experience.