Microsoft expands advertising business with new acquisition
In a bid to expand its advertising business, Microsoft has acquired New York-based company PromoteIQ that supplies marketing technology to online retailers and brands.
After the acquisition, Microsoft needs time to decide how it would integrate Microsoft Advertising’s Artificial Intelligence (AI), Machine Learning (ML) and retail products with PromoteIQ in the coming months, ZDNet reported on Monday.
Earlier this year, Microsoft decoupled the Bing brand from its online advertising business which is now known as Microsoft Advertising.
