Focus on Customers
Successful small businesses focus on customer, that means they understand the needs of current customer bases. Satisfied customers can get profits by repeat business and referrals.
The latest American Customer Satisfaction Index tells that an overall downtrend in satisfaction, which means that businesses who understand the needs of their own customers has an advantage. Between the years 2010 and 2019, 70% of the companies that ACSI tracked had declining customer satisfaction scores, and things gotten worse. By the fourth quarter of 2021, nearly 80% of these companies failed to raise the satisfaction of their customers since 2010. The good news is that are numerous ways to turn the focus back to your customers.
Possible solutions include:
Starting a loyalty program that provides customers with discounts, offers or other incentives
Launching a referral program to encourage customers to spread the word about business to friends and family
Hosting exclusive events in the business to engage with new and existing customers
Asking customers to complete a survey to help you better understand their needs in the business
Training staff members on how to provide quality customer service in the business’
Most important is how to run a successful business centers on marketing. Your advertising strategy can make or break you since it can determine visible to your target audience and whether your business’s message is conveyed clearly to the customers.
Online and digital marketing are important as more people shop online. Americans spent $250 billion online in the first quarter of 2022, from Census Bureau estimates.
Your business’s social media accounts and website is the first impression that a potential customer has, so it’s important to make it a good social media account. Conducting an audit of your social media accounts and website can ensure you’re providing the best experience for your customers.
Technology can save you time and also money when trying to get a successful small business.