After pausing investments in its “Allo” mobile messaging app, Google has finally bid goodbye to the platform that was launched with much fanfare in 2016.
A banner across the official Allo website confirmed that March 12 was its last day in operation, The Verge reported on Monday.
“During our time together, we brought you a smarter way to chat, with features like the Google Assistant, ‘Allo’ for web and selfie stickers but now the app is signing off,” the banner on Allo’s page read.