Aiming to help movie studios promote their latest releases, social networking giant Facebook is launching two new ad units named movie reminder ads and movie showtime ads.
Moviegoers often discover a film months before its release but they often need reminders when a film they care is about to hit theatres.
With movie reminder ads, when people see an ad for a film in their News Feed, they can now tap on the ‘Interested’ button to receive a reminder in their Facebook notifications when the movie hits theatres.