Apple adopts YouTube’s ASMR trend for iPhone promotions
Ahead of the launch of its 2019 line-up of iPhones, Apple has turned to a YouTube trend — called autonomous sensory meridian response (ASMR) — that has gone viral online, for its promotional videos.
The first four ASMR videos posted on Apple’s official YouTube handle are labelled “Season 1”, which clearly implies that the company would bring more such content, Engadget reported on Wednesday.
On its Youtube page that has nearly nine million subscribers, Apple has posted four ASMR videos, titled ‘Whispers from ghost forest’, ‘Satisfying woodshop sounds’, ‘Crunching sounds on the trail’ and ‘A calm rain at camp’ – all shot on (upcoming) iPhones.
