Software major Adobe on Tuesday announced the global availability of “Adobe Experience Platform” for customer experience management (CXM).
Stitching together data from across the enterprise, the platform enables real-time customer profiles leveraging Adobe Sensei, the company’s artificial intelligence (AI) and machine learning (ML) technology.
To help enterprises deliver personalised experiences in real-time, the Adobe Experience Platform activates content based on these customer profiles, the San Jose, California-headquartered company said at its annual summit here.