3 in 4 Indians use more than 1 device simultaneously

Three in four adult consumers in India constantly use more than one device simultaneously and spend almost 90 per cent of their workday interacting with devices, said an Adobe study on Friday.

Interestingly, switching screens is common in India with 50 per cent of consumers starting an activity on mobile and then switching to a computer, said the study titled “2019 Mobile Marketing Research – India Market”.

Switching is most common among male millennials, the research showed.

When faced with the proposition of having their smartphone taken away for two weeks, 39 per cent said it would be a major hassle, while one-third claimed they could not live without their smartphones.

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