Chinese social media platforms have blocked multiple influencers known for flaunting their opulent lifestyles, following the government’s “Clear and Bright” campaign against displays of extravagant wealth. Influencers like Wang Hongquan and “Sister Abalone,” who showcased designer outfits, luxury travel, and high-end jewelry, saw their accounts removed for violating community guidelines.
This crackdown aligns with President Xi Jinping’s “common prosperity” initiative, aiming to reduce economic inequality and curb “money worship” online. Douyin announced further measures to eliminate fake content, reinforcing its commitment to promoting authentic and positive lifestyles.