Activists are urging the Union government to enhance transparency in the distribution of the Bharat brand of chana dal (Kadalai paruppu), currently being sold at ₹60/kg in crowded marketplaces through mobile vans. The move aims to reduce prices in the open market, but critics argue that the exercise lacks transparency and appears politically motivated.
V. Suresh, former advisor on food security for Tamil Nadu, suggests selling the dal through the public distribution system (PDS) to reach a wider audience. Consumer activist T. Sadagopan emphasizes the need for transparent systems and suggests utilizing cooperative stores or Aavin outlets for distribution. Some believe selling tur dal and urad dal, more widely consumed, through the PDS under the Bharat brand could be a more effective strategy to reduce prices.
The demand for transparency and efficient distribution channels highlights concerns about political gamesmanship impacting essential commodities and consumer welfare.