BATH AND BODY WORKS OPENS ITS FIRST BRICK AND MORTAR STORE IN CHENNAI
The Personal Care Brand expands its Retail Footprint with Flagship Store at Express Avenue Mall
Chennai, 15th June 2019: Bath & Body Works, one of the world’s leading specialty retailers of fragrant products for the body, hands, and home for more than 20 years opens their first Brick and Mortar store in South India in Chennai at the Express Avenue Mall on 15th June 2019. Hallmark fragrance collections from the brand like Japanese Cherry Blossom, Sweet Pea, A Thousand Wishes, Hello Beautiful and Aromatherapy will be available at the store.
Having established itself as one of the best and most sought after personal essentials and home fragrance brands, the Bath & Body Works store at Express Avenue Mall will be spread over 1000 Sq. Ft. that will allow customers to enjoy an extensive array of products varying from body lotion, body wash, body mist, hand wash, candle, and gift sets.
“Since 2001, Major Brands has continually introduced a selection of premium brands from across the world, giving Indian shoppers the best of the high street in the country. With the opening of our sixth store in India at Express Avenue Mall Chennai, we are sure customers will love the experience of bath and body products as well as home fragrances. This is a great opportunity for us to engage with them while building the brand where shoppers are invited to experience our vast selection of fragrances. This will be our sixth in India after Delhi, Noida, Gurugram, and Mumbai”, says Mr. Tushar Ved, President Major Brands India Pvt. Ltd.
At Bath & Body Works, customers are invited to sample luxurious lotions, hand soaps, fragrances and more to discover their favourites. From fun and flirty scents to sophisticated and exotic fragrances, Bath & Body Works offers a wide range of world-class fragrances to suit every personality and occasion.
In 1997, a secondary brand called Bath & Body Works at Home was launched. The division has since been renamed White Barn Candle Company. The store concept is new and has been introduced for the first time in India and at Express Avenue Mall, Chennai known as a White Barn store. It adorns home fragrances and is more decorative holding single wick candles, along with the core 3 wick candles, room fragrances and more. The top selling candle fragrances of White Barn are Mahogany Teakwood, Cactus blossom, Eucalyptus mint & Burgundy.
“Express Avenue is excited to bring the first ever Bath & Body Works store to South India and in Chennai. We’re committed to presenting Chennai with the best of the international brands and specially curated retail experiences. Being the premiere luxury mall of Chennai, we’re ecstatic to bring yet another internationally acclaimed brand to South India and the city”, says Mr. Munish Khanna, Chief Revenue Officer, Express Avenue.
Collection Details:
Japanese Cherry Blossom
The freshness of Spring is in bloom year-round with the Japanese Cherry Blossom fragrance products from Bath & Body Works. Refreshing notes of Asian Pear, Mimosa Petals, White Jasmine, and Sandalwood combine with Cherry Blossoms to create one of Bath and Body Works most popular floral scents.
A Thousand Wishes
The “A Thousand Wishes” collection warms the heart a thousand times over with a festive blend of Sparkling Champagne, Crystal Ponies and Almond Crème, with notes of Pink Prosecco, Sparkling Quince, Crystal Peonies, Gilded Amber and Amaretto Crème. Infused with Shea Butter and Coconut Oil, this collection contains everything that the skin loves, leaving it feeling incredibly soft, smooth and nourished. The lightweight, powerful lotions melts into skin with nutrient-rich ingredients like protective Vitamin E for 24 hours of nourishing moisture, while the mist delivers great coverage with conditioning Aloe Mist to nourish skin for the lightest, most refreshing way to fragrance for the day or night.
Vanilla Sugar
Indulge in the cozy, irresistible scent of vanilla and sheer florals, with the “Warm Vanilla” collection that has irresistible key notes of Intoxicating Vanilla, White Orchid, Sparkling Sugar, Fresh Jasmine and Creamy Sandalwood.
Hello Beautiful
The full line of “Hello Beautiful” products from Bath & Body Works is sure to become your next favourite floral fragrance—a perfect blend of Jasmine, White Gardenia, and Magnolia Blossoms.
Sweet Pea
Sweet Pea as a collection has an all new look! With Vitamin E and Sunflower Oil, this limited edition formula nourishes and protects skin, leaving it incredibly soft and smooth. A bright, young-at-heart collection with a blend of Sweet Pea, Watery Pear and luscious Raspberry with undertones of Sheer Freesia and Soft Musk
Aromatherapy
Here is a line of products to boost your mood and soothe your soul with aromatherapy! Whether you’re looking for recharge lotions, stress relief aromatherapy massage oils or aromatherapy scents for energy and sleep, Bath & Body Works has the aromatic fragrances to match your mood. With ingredients like Lavender, Patchouli, Eucalyptus, Spearmint, Vanilla, Cedarwood, Ginger and Tea Tree, this collect is perfect to calm and soothe the sense, uplift the mood and encourage a sense of relaxation and harmony. At Bath & Body Works, customers are invited to sample luxurious lotions, hand soaps, fragrances and more to discover their favourites.
The International bestselling fragrance collections will be available at:
1. Select Citywalk, Saket
2. Mall of India, Noida
3. Ambience Mall, Gurugram
4. Palladium, High Street Phoenix
5. DLF Promenade
