Efforts are underway to rebrand and revitalize iconic neighborhoods in Chennai, such as Royapuram and Royapettah, as part of preserving the city’s heritage.
The aim is to restore the old-world charm and cultural significance of these areas. The initiative includes refurbishing historical landmarks, promoting local businesses, and enhancing infrastructure.
By preserving the unique identity and cultural heritage of these neighborhoods, the project seeks to attract tourists and boost the local economy. The rebranding effort highlights the commitment to preserving the essence of “Madras” while embracing modern development.