Actress-producer Anushka Sharma feels people have seen enough of formula and are done with traditional ways of storytelling.
“For us, how uniquely we tell a story is extremely important and we have always tried to tell our stories as differently as possible. I have always felt that a visual trigger to storytelling is key to hold the attention of audiences today and it also allows us an unexpectedly new route to present an idea that has never been seen before by audiences,” Anushka said.
“Karnesh (her brother and partner in their production house) and I have always wanted to break away from traditional ways of telling a story because we feel people have seen enough of the formula and are done with them.”