Sundaram Home Finance Unveils Inspirational Documentary on Overcoming Pandemic Challenges; produced by Twenty One Productions
Sundaram Home Finance, a leading housing finance company, released a documentary that archives its transformative journey during the unprecedented challenges posed by the COVID-19 pandemic. The documentary was produced by Twenty One Productions, was conceptualized and written by Bharath Kishore V and directed by Bharath Kishore V and Jeeva Bharathi B, the film offers a candid portrayal of the Sundaram Home Finance’s strategies to overcome hardship, support customers & employees, and emerge stronger than ever.
The documentary highlights the Sundaram Home Finance’s firm commitment towards unprecedented challenges of the COVID-19 pandemic era. It provides an in-depth look at how Sundaram Home Finance created strategies to countering the rapidly changing environment, ensuring the safety and well-being of its employees and customers while continuing to deliver exceptional services.
The film represents on how Sundaram Home Finance provided online various methods to facilitate payments for its customers during such crucial lockdown periods when there was
no possibility for traditional payment methods
This film showcased on the internal challenges faced due to employee’s wellness and difficulties in maintaining regular office operations. Quick adaptation through digitalization,
innovative payment practices and abiding RBI norms displayed its resilience and commitment to customer service. The film captures the essence of the company’s dedication to overcoming obstacles and ensuring continuity in its operations.
“During the periods of pandemic, what helped us to stay through the course was our unwavering commitment to our people. We stood by our people, we put our people first ahead of our business”, as said in the video by Mr. Lakshminarayanan Duraiswamy, Managing Director, Sundaram Home Finance.
“In our fast-paced world, we often overlook the inspiration we can draw from braving our battles and challenges of the past. Documenting such transformative journeys can have a
profound impact, inspiring and guiding future generations of employees.” – Bharath Kishore V, Founder of Twenty-One Productions.
The documentary is not only a testament to Sundaram Home Finance’s strength and adaptability but also serves as an inspiration to other businesses facing similar challenges. By sharing their story, Sundaram Home Finance hopes to highlight the importance of resilience, innovation, and customer-centricity in overcoming unprecedented situations.
Video link : https://www.youtube.com/watch?v=7jXYJchFSTQ