SKF Empowers Commercial Vehicle Mechanics Nationwide with Innovative Campaign

SKF India, a premier provider of automotive solutions, proudly announces the commencement of a comprehensive nationwide truck activation campaign, “Install Confidence, Install SKF”, tailored specifically for commercial vehicle mechanics. Thetruck will engage with the mechanic community inChennaion 18 May 2024. Following which, the truck will engage with the mechanics in Tiruchirappalli and Maduraion 20 May and 21 May respectively. The primary objective of the initiative is to create awareness about SKF Commercial Vehicle (CV) products, demonstrating their pivotal role in streamlining the lives of mechanics while championing sustainability within the automotive sector.

Alagesan Thasari, Director of SKF Automotive India & Southeast Asia, stated: “At SKF, we acknowledge our responsibility to the industries we serve, the society we’re a part of, and the planet we inhabit. The SKF Truck Activation Campaign represents a significant step towards bridging the gap between manufacturers and mechanics, fostering collaboration, and driving positive change within the automotive aftermarket industry. Through these initiatives, we aspire not only to empower mechanics but also to propel our collective journey towards a circular society.”

Inside the uniquely designed truck, SKF will be showcasing offerings for CVs to the mechanics, educating them on the SKF Mechanic Partnership Program which offers them a unique opportunity to win exciting gifts. The truck will serve as a hub for knowledge exchange and skill enhancement, equipping mechanics with the latest trends and insights to excel in their profession.

An immersive VR (Virtual Reality) experience awaits the mechanics in the SKF truck, wherein they will be transported into a virtual world where they can explore the wide range of SKF products and their applications.

In line with its purpose – ‘Together, we re-imagine rotation for a better tomorrow’, SKF remains dedicated to developing intelligent and clean solutions that contribute to a sustainable and better tomorrow for both people and the planet. SKF continues to reaffirm its strong association with the mechanics community through this exclusive initiative and build a sustainable future.