Nippon Paint launches free online module on ‘Colour Psychology’ for design enthusiasts

  • The module will be offered as part of an array of courses from Nippon’s Paint Academy
  • Focuses on the design literacy; and science of colours & their significance in everyday life

Chennai, August 31st 2020: Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific’s leading paint manufacturer today launched its Paint Academy’s Colour Psychology, a free online module for design enthusiasts on colour consulting. Primarily aimed at architecture and interior design students, the course will be offered in association with ACEDGE, a platform conceptualised by Ar. Gita Balakrishnan that is aimed to equip design students to contribute towards building of a harmonious society. The module is in line with the Council of Architecture (COA)’s news guidelines that make it mandatory for design students to opt for an online certified course as an elective. Mr. S Mahesh Anand, President – Decorative Paint, Nippon Paint (India) launched the module along with Ar. Gita Balakrishnan, Founder & Curator of Ethos & ACEDGE.

The module aims to bring about appreciation of design and design literacy among the common masses, so they become aware of different spaces and their effect on them. In today’s world where DIY projects are the norm and lot more people are opting for design consultations, it is crucial to have a sense of what design personally works for one. A main objective of this module is to enhance the student’s knowledge of paint and its diversity, and in the process influence their lifestyles and well-being positively. This is achieved by incorporating learnings from History, Culture, Nature, Science and Cognitive Psychology and linking them with spatial perceptions in Architecture and Interiors. The course can be opted by students as a 1 credit elective course, with the course content amounting to 16-18 hours.

Talking about the event, Mr. S Mahesh Anand, President – Decorative Paint, Nippon Paint (India) commented, “Nippon Paint has always believed in nurturing design enthusiasts and imparting them with the required professional training, on par with industry standards. Through the launch of Paint Academy’s Colour Psychology module, we wish to equip students with the know-how of paint, applications, with a conscious effort to educate and empower the students in a holistic sense. We are very optimistic that owing to the high assessment standard of the module, it will train learners on the practical and application aspects of paint, equipping them to be able to make informed decisions in their projects and designs”.

Ar. Gita Balakrishnan, Founder & Curator of Ethos & ACEDGE said “The Built environment we inhabit, is a juxtaposition of various parameters and the way these interact with one another has a direct impact on the physical, emotional and social well-being of the users. The component of colour is one of the crucial parameters that impacts how the built environment communicates with the people inhabiting it. This course on “Colour Psychology” weaves the understandings of colour perception holistically with learnings from our surroundings to create a sensitive outlook towards the use of colour, that would help designers and students make informed choices in their designs with respect to context and user well-being. I am glad that Nippon Paint, through their initiative Paint Academy has chosen to enlighten designers on appropriate colour choice.”

As part of the launch, a MoU was signed between Nippon Paint India and IIA, with the latter coming on board as supporting partner for Asia Young Designer Awards 2020 in their architecture category. Candidates who successfully complete their module will receive a certificates of completion post submission of their assignments. For more details on the Colour Psychology module or to enrol, visit Paint Academy’s: Colour Psychology

About Nippon Paint:

Founded in Japan, Nippon Paint has over 140 years of experience in paint manufacturing. Nippon is now the number one paint manufacturer in Asia Pacific, and is one of the top paint manufacturers of the world. Nippon Paint produces a wide range of international quality hi-tech paints for decorative, automotive, and industrial sectors. Over the years, Nippon Paint has perfected its products by quickly adapting breakthrough paint technology, with an emphasis on innovation and eco-friendliness. Nippon Paint’s mission is to create advanced products that boost quality of life while protecting the environment. Through innovative technology, Nippon Paint benefits its customers and society. The company and its subsidiaries are active in 31 countries including Japan, Singapore, Malaysia, South Korea, China, India, Pakistan, United Kingdom, Germany, Greece and Russia.