LG ELECTRONICS LAUNCHES NEW PRODUCTS IN CHENNAI TO MAKE YOUR LIFE GOOD

• Now bring home an incomparable watching experience on the new OLED-C2
• The very efficient Front Load and Top Load Washing Machines, for a quick wash and Heat Dryer to make your life easier

Chennai, June 30th, 2022 — LG Electronics, India’s leading consumer durable today unveiled new products, living up to its motto of Life’s Good. Raising the bar with the new lineup, the latest products come with sophisticated designs to upgrade to a premium lifestyle. The range consists of OLED-C2 TV, Front Load and Top Load Washing Machines, and Dryer.

Commenting on the launch K. L. Murali, Regional Business Head – Tamil Nadu said, “Our aim at LG is to simply fulfill what we essentially stand for and provide our customers with the best possible products which give vivacity to the customers’ lifestyle. The range of AI-driven technology is being launched to make the lives of our customers more convenient and exciting. The latest OLED-C2 is not only loaded with powerful new features but results to be the best in the market. Its immersive sound is worth every penny to enjoy a cinematic experience at home. The two new TLWM and FLWM washers are being launched with an increased drum capacity and equipped with AI Direct Drive Technology washers lead to a hassle-free laundry at the customers’ disposal. The new Heat Pump Dryer is an addition to the line of smart appliances with its integrated intelligence and lets the customer make a sustainable decision with its Eco-Hybrid Technology. LG in all its endeavors wants to ensure its commitment to provide customers with innovation that is beyond their imagination and live a life hassle-free!”

The all-new LG OLED-C2 is equipped with Dolby Vision IQ & Dolby Atmos which gives viewers theatre-like experience at home. The new LG OLED-C2 has evolved to take entertainment to the next level reaffirming its unbeatable legacy of innovation. The a9 Gen5 AI Processor automatically adjusts visuals to make every scene stands out. The product is loaded with powerful new features, making it the perfect choice for movie lovers and high-quality visual content creators and gamers. The product is available at the price Rs. 189,990.

LG AI Direct Drive Series in Front Load & Top Load Washing Machine is equipped with AI Direct Drive Technology and LG ThinQ, with the latter helping in connecting with Wi-Fi which makes laundry more convenient with superior wash performance.

The all-new Front Load Washing Machine under the FLWM AI Direct Drive Series has a world-class TurboWash feature for hassle-free laundry which helps the consumer to start the cycle or monitor your machine remotely via LG ThinQ on the smartphone. The motor generated 6 unique motions that enhance the overall wash performance and lead to less vibration and noise along with a drum capacity of 11KG. The product which is priced at MRP Rs. 64990, is to come out in 3 color options ranging from Platinum, Black VCM to Middle Black.

The latest LG TLWM 10 KG is now out in the market available in the market in 2 colors- Platinum Black and Middle Black for MRP Rs. 44990/-, to make your process of everyday laundry hassle-free and more interesting. The new launch uses the best-in-class TurboWash feature with the TurboDrum™ to help save time, energy, and water while protecting their clothes and lowering their carbon footprint. It also comes with an In-Built Heater to reduce the allergens and bacteria from the clothes, improving the overall hygiene.

Another new launch by the brand is LG Dryer with Inverter Control, available at MRP Rs. 79,999, which is going to be the new people’s choice for consistent yet sustainable performance with its Eco Hybrid Technology. The Heat Pump Technology protects the clothes from direct heat damage, it also comes with allergy care which helps reduce allergens to provide better hygiene. The auto-cleaning condenser further boosts the overall performance with the double layer air filter’s two different sections helping capture lint from drying clothes. An additional feature of a reversible door makes the washing machine look very cool and convenient to handle.

Key Product Features of OLED C2
• Detailed and Precise Colors: 139 cm (55) OLED C2 produces a perfect Black & Infinite Contrast. The self-lit pixels of the LG OLED C2 allows incredibly accurate image while adjusting each individual pixel to express the contrast. Powered by a9 Gen5 AI Processor, the LG OLED C2 offers accurate color expression with even the smallest details of the output perfectly expressed.
• Redefined Design: The aesthetics of the latest LG OLED TV is further exemplifies with slimmer bezels and a flat back. Available in Dark Silver and Grey colour options, the LG OLED C2 seamlessly integrates into every surrounding.
• Enriching Home Cinema Experience: The product gives a high-definition experience of home cinema with an unique combination of Dolby Vision IQ and Dolby Atmos. Additionally, LG OLED C2 is packed with features such as HDR 10, and Dynamic tone mapping pro along with having a filmmaker mode.
• Ultimate Gaming Experience: With 0.1 ms response time, the product provides the supreme gaming experience. Powered by industry first Dolby Vision Gaming 4K, LG OLED C2 comes with a 120 FPS display for more fluid and realistic gaming. Additionally, the latest OLED TV offers NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support.

Key Product Features of Front Load Washing Machine

• Equipped with AI Direct Drive Technology
The newly launched LG washing machine detects the fabric type and weight of the clothes and selects optimal wash cycles for better wash performance and fabric care.
• 6 Motion Direct Drive
Direct drive motor generated unique 6 motions for washing clothes that result in better wash performance.
• Improved capacity
The new LG washing machine provides a larger capacity for washing up to 11kg of laundry that helps wash big loads in one go.
• Allergens-free laundry experience
Built-in hygiene technology helps to remove allergens from clothes by washing them at a high temperature of 60℃.

Color Option – Platinum, Black VCM, Middle Black
Capacity – 11Kg

Key Product Features of Top Load Washing Machine
• Equipped with AI Direct Drive Technology
The newly launched LG washing machine detects the fabric type and weight of the clothes and selects optimal wash cycles for better wash performance and fabric care.
• Feature of TurboWash
TurboWash feature combines TurboDrum™, Power Motion, and Jet spray water movement technology to wash small, lightly soiled cotton loads, making the laundry process hassle-free.
• Allergens-free laundry experience
Built-in hygiene technology helps to remove allergens from clothes by washing them at a high temperature of 60℃.
• Improved capacity
The new LG washing machine provides a larger capacity for washing up to 10kg of laundry.

Color – Platinum Black and Middle Black

Key Product Features of Heat Dryer
• A sustainable choice
The Eco-Hybrid Technology gives the customer to make a sustainable and healthy choice of drying the clothes. This technology provides the option to either select a dryer setting that conserves energy or a setting that reduces drying time depending upon the requirements and preferences.
• 10-year parts warranty on Inverter compressor
One of the most significant features of buying this product is the 10-year-old warranty that it comes with on the in-built inverter compressor
• Allergy Care and Auto Cleaning condenser
This technology helps in removing dust mites from the dried clothes and maintains the overall dryer performance.
• Double-layer Air Filter and Sensor Dry
The double-layer air filter prevents the clothes from over-drying with the two separate sections to help capture any presence of lint from these drying clothes.
• Smart pairing
This lets the user automatically set the dryer cycle based on last wash cycle completed by the connected compatible washer.

About LG Electronics India Pvt Ltd
LG Electronics India Pvt. Ltd. (“LG Electronics”), a wholly-owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, HVAC, IT hardware. In India, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.
*Home Appliances include- Refrigerator; Washing Machine & Styler, AC, Water purifier, Microwave, Fan, Dishwasher & Air purifier