– Brings together Western & Modern Indian wear in one store
Chennai, September 17, 2019: Fashion house High Street Essentials (HSE) Pvt. Ltd., launched a new store at Express Avenue Mall, bringing both its brands, FabAlley and Indya under one roof. With this new store format, the company aims to bring a one-stop-shop experience for the fashion-conscious market of women shoppers in Chennai. While this is the second Indya store here, this opening marks the offline entry of FabAlley into the city.
After launching FabAlley and Indya as online-only brands, HSE is now building its foothold in the offline retail market. With recent launches in Kolkata & Chandigarh, the brands now have 22 exclusive outlets apart from the 200+ large format stores.
Spread across 850 sq. ft, the store brings customers the opportunity to shop the most current morning-to-night styles, be it workwear or chic and easy, festive wear. FabAlley’s USP lies in its fashion-forward everyday styles that are aimed at the multi-tasking, millennial women of today. The designs are the perfect amalgamation of new and the classics, thereby encapsulating a wide spectrum from casually cool to dressed-up glam styles. Indya, on the other hand, was born out of a thought to re-look ethnic fashion and design by considering the lifestyle and aesthetics of the modern Indian woman. The brand emphasizes on new-age silhouettes that incorporate traditional embroideries, prints, and motifs.
The store also marks the launch of the Autumn Winter’19 collections of both brands. FabAlley’s collection offers a mix of timeless prints and feminine designs, beautifully dipped in autumnal hues of dreamy blues, deep wine, subdued mustard, soft pastels, and classic neutrals to create coveted looks. The collection is apt for the woman-on -the-go who seeks versatility in her everyday fashion choices. The price of the collection ranges from INR 1200-3000.
Indya’s A/W line covers tunics that span traditional kurtas to new-age draped designs; pants and skirts with classic cuts along with fashion-forward fusionstyles; and tops that are the perfect add-ons to your separates. Contemporary detailing takes over this collection in a tapestry of bold hues. Equal parts classic, elegant, edgy and bohemian, this collection serves effortlessly stylish designs to take you through any occasion.The price of the collection ranges from INR 1500-3500.
Excited about bringing their brands together to Chennai, Shivani Poddar & Tanvi Malik, Co-Founders, High Street Essentials Pvt. Ltd. Said, “Indya has been very well received in Chennai and our customers here have an extremely forward style aesthetic. This new store format is the perfect way to introduce them to our western wear brand, FabAlley. We’ve put together one store to take care of all your looks, saving you the onerous task of browsing through multiple stores and brands. From elevated everyday essentials to stunning occasion-wear, we’ve got it all under one roof.”
Shop no.272, 2nd Floor, Express Avenue Mall,
About High Street Essentials Pvt. Ltd.:
Started in the year 2012, High Street Essentials Pvt. Ltd. (HSE) – the brainchild of Shivani Poddar and Tanvi Malik – has emerged as one of India’s leading omnichannel fashion houses. FabAlley is a rapid fashion brand for apparel and accessories offering more than 3,000 products in categories like clothing, bags, and jewellery. Besides the western wear brand, FabAlley, HSE owns Indya – the first brand in the country to cater to the burgeoning fusion-wear industry; and Curve – a western wear brand for plus-sized women. Allthe three brands have an inimitable style signature and are attuned to the women of today.