Chennai, January 04, 2024: Launching into its second season with an energetic introduction driven by the contagious beats of “Idhu Semma Vibe,” Coke Studio Tamil is ready to further its musical journey with the highly anticipated launch of the first song of the season, “Kaakarattan”. This Pongal anthem embraces the unique perspectives of the festival, featuring the dynamic artists GV Prakash Kumar, Vidya Vox, and Rajalakshmi Senthilganesan. A harmonious blend of celebrations unfolds in this captivating song weaving together the contrasting worlds of a countryside girl and an urban parallel. The composition beautifully captures the diversity in the ways these two distinct worlds embrace and revel in the spirit of Pongal.C
Following the tremendous success of the teaser, “Idhu Semma Vibe,” Coke Studio Tamil Season 2 is ready to captivate audiences with the infectious rhythm and cultural richness of “Kaakarattan.” This Pongal track is a musical festive extravaganza that transcends boundaries and resonates with the spirit of the festival.
“Kaakarattan” aims to showcase the unique interpretations that different people have for the festival of Pongal, emphasizing the diversity in how individuals celebrate and perceive the essence of this cultural extravaganza. Spanning from age-old customs to modern-day revelries, the song encapsulates the myriad ways in which Pongal is embraced across diverse communities. Through its visuals, the song video seamlessly transports you into the heart of Pongal happiness and celebration, offering a vibrant and dynamic portrayal of the festival’s essence.
The song features the collaboration of three celebrated artists, each bringing their own flair to the composition. GV Prakash Kumar, is a renowned Indian music composer, playback singer, actor and producer known for his work in Tamil and Telugu films, joins forces with Vidya Vox, whois an American Youtuber and singer known for her fusion of Indian and Western musical elements and Rajalakshmi Senthilganesan, whose soulful renditions have garnered acclaim. Together, they craft a melange of sounds that reflects the vibrancy and cultural significance of Pongal.
“Coke Studio Tamil Season 1 celebrated the rich diversity of Tamil music, establishing itself as a successful vernacular intellectual property. As Coke Studio Tamil Season 2 unveils its first song, we hope that viewers will enjoy the festive vibe. The melodious track is a musical journey that empowers the audiences to authentically express and connect through music,” said Arnab Roy, Vice President of Marketing at Coca-Cola India and South West Asia.
GV Prakash Kumar, comments, “Being part of Coke Studio Tamil Season 2 is an exhilarating experience. ‘Kaakarattan’ is not just a song; it’s a celebration of Pongal’s diverse spirit. Collaborating with Vidya Vox and Rajalakshmi has added unique dimensions to this electro-folk track, and I am excited to share this musical journey with our audience.”
“Pongal is a festival that holds a special place in my heart, and ‘Kaakarattan’ allowed me to express my love for the celebration through music. Coke Studio Tamil Season 2 is a platform that brings audiences globally together through music, and I am thrilled to be part of this collaborative effort with GV Prakash Kumar and Rajalakshmi,” Vidya Vox added.
Rajalakshmi Senthilganesan, said, “Kaakarattan’ is a fusion of traditions and contemporary sounds, embodying the various ways Pongal is celebrated. It was a joy collaborating with GV Prakash Kumar and Vidya Vox on this project. Coke Studio Tamil Season 2 continues to push boundaries in music, and I’m grateful to be part of this journey.”
Ashwin Padmanabhan, President, Investments, Trading & Partnerships, GroupM India said, “Kaakarattan: The song beautifully captures the spirit of Pongal and is brought alive by the mellifluous voices of Vidya Vox and Rajalakshmi Senthilganesan adapting their international and regional sounds, respectively, to the melodies of superstar GV Prakash Kumar.”
Coca-Cola’s commitment to promoting cultural diversity and celebrating the richness of Tamil music is further solidified through Coke Studio Tamil Season 2.
Coke Studio Tamil invites you to experience the musical masterpieces composed by these unique artists and feel the magic of music, culture and uplifting sounds that this season presents, to be released in partnership with Universal Music. All the tracks will be available across audio OTT platforms – Spotify, Gaana, Saavn, Wynk Music, and Audible. Scan a QR code to directly reach the dedicated Coke Studio YouTube Hub that contains exclusive content that the artists have created, along with behind-the-scenes visuals. The Coke Studio Tamil experience will be further available to enjoy in person through on-ground mini certs and experientials for the youth to participate in the ever-evolving music culture in the state in the coming weeks.
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Link to the song – https://youtu.be/mBp-rPDvJu0?si=2_Dv08mGdhPWws8q