AJI-NO-MOTO® is a very well-known brand. Most of us are very aware about the brand name. But how many of us knows that it is Japanese brand!!!Yes!! It is a Japanese brand. Ajinomoto group is the first company to launch commercial Monosodium glutamate in the year 1909.
Umami seasoning AJI-NO-MOTO®-is the brand name. Monosodium glutamate is the product name. This company is selling its products in more than 130 countries. It is 110 years old company, and it is operating in India for more than 17 years. Monosodium glutamate (MSG) is the sodium salt of glutamic acid. It is made from natural sugarcane & tapioca. It is produced through natural fermentation process.
So, what kind of taste does AJI-NO-MOTO® (MSG) provides? It provides the umami taste, which is also called the fifth basic taste. Apart from sweet, sour, salty, bitter taste. It enhances the taste of the any dishes like Indian curries, Biriyani, fried rice & noodles.
The benefit of using AJI-NO-MOTO® (MSG) is: – It reduces the salt intake almost by 30%, which is very beneficial for people have complication of hypertension, high blood pressure issue.MSG also helps to increase the appetite of older age group, who lost the urge to eat or face loss of appetite. Most importantly it increases the taste of the dish.
Our factory premises and the company are an ISO-2200:2018 –Food Safety Management System, ISO-9001:2015-Quality Management System & ISO 45001:2018-Occupational Health & Safety Management System Certified. Our all range of products are approved by: – Food Safety and Standards Authority of India, which is a statutory body established under the Ministry of Health & Family Welfare, Government of India. All the supplier of our raw material we procure for the production of any of our product are also FSSAI certified & follows the government guideline. We follow outmost safety measure & quality standard for the production of all the finished product.
Safety certificate is issued in countries like the United States of America, Japan, Thailand and India, only after strict tests. We are marketing the taste enhancer Mono Sodium Glutamate, AJI-NO-MOTO® (Umami taste enhancer) all over the world. This is manufactured with natural ingredients, and without adding any chemicals, and hence are good for health. But the world market is flooded with Chinese and locally manufactured duplicate products with false labels. The consumers must remain alert about such fraudulently manufactured products and use only genuine MSG. “On our part, we too are trying our best to take all necessary precautions to remove these duplicate products,” said Mr. ‘Ishikawa-Katsuyuki’, Managing Director, Ajinomoto India On the quality of MSG, he said that one of the ingredients, ‘Glutamate,’ is present in mother’s breast milk also. Since it is also present in breast milk, It is safe for consumption of infant also, he said.
Further elaborating, he said, “In addition to Ajinomoto, we also manufacture Hapima® Fried Rice mix; a complete seasoning to make fried rice; Hapima® Crispy Fry Mix to prepare crispy fried restaurant style chicken at home and A&M® Noodles.The market has reacted very encouragingly to these products. With your blessings and support, we would live to grow further and serve you even better,” Mr. ‘Ishikawa-Katsuyuki’said.
|On the expansion of retail network, he said, the company was having 70 distributors in State which has been expanded to 110. The company has so far invested ₹30 crore, which includes the investment for expansion and will have the total capacity of 2,000 tones. “Our focus is on kirana shops. We are focusing on rapid expansion. We are planning to expand distribution to 210 across Tamil Nadu by next year,” he said.
Recently, Ajinomoto entered a joint venture partnership with Toyo Suisan Kaisha, a Japanese noodle maker. The joint venture Maruchan Ajinomoto is a new entity and produces noodles under brand name A&M priced at ₹12.
Besides serving Tamil Nadu, Ajinomoto products are sold in Telangana, Andhra Pradesh, Kerala, Karnataka, Mumbai, Delhi, Aizawl and Kolkata.
Currently, certain fraudulent companies ride on the backs of other products and flood the markets with cheap imitations. 90 percent of the Indian consumers are more interested in procuring items that cost less, instead of quality and originality. This is exploited by these fraudulent companies. We as consumers confront various false information on the internet that consuming Ajinomoto could be hazardous to health, thereby confusing the users. Are those facts true? Only a very few among us take the trouble to find out if such information is true and differentiate between real and fake products.
The Japanese company Ajinomoto is taking earnest steps to counter this negative publicity and false information campaign. At least from this point onwards, instead of blindly believing anything that appears on the internet, we must be able to cultivate the swan’s talent (of separating milk from water) and believe only in the truth.