Adobe launches AI-powered ‘Experience Platform’
Software major Adobe on Tuesday announced the global availability of “Adobe Experience Platform” for customer experience management (CXM).
Stitching together data from across the enterprise, the platform enables real-time customer profiles leveraging Adobe Sensei, the company’s artificial intelligence (AI) and machine learning (ML) technology.
To help enterprises deliver personalised experiences in real-time, the Adobe Experience Platform activates content based on these customer profiles, the San Jose, California-headquartered company said at its annual summit here.
