Advance booking of Endhiran breaks records

Endhiran to hit world screens in October 1

The excitement, curiosity, interest and the expectation amid superstar Rajni’s fans and the movie-goers in watching his latest offering ‘Enthiran: The Robot’ was very much visible on the day the booking opened in Chennai and Tamil Nadu. The film is hitting the screens this Friday (on 1st October) in more than 3,000 halls worldwide.

Serpentine queues were witnessed in almost all the multiplexes, complexes and theatres where the film would be screened. Within half-an-hour to a couple of hours, all the tickets for the film’s first eight days had been sold off, informed theatre-owners. The situation was the same at Sathyam, Kamala, PVR and other multiplexes in the city.

‘Enthiran: The Robot’, touted as India’s first-ever science fiction movie, stars superstar Rajnikanth and Aishwarya Rai in the lead. The film, produced at a budget of more than Rs.180 crores and billed as ‘India’s most expensive film made ever’, has been directed by Shankar, who last directed Rajni in ‘Sivaji: The Boss’ more than three years ago.

The advance booking for the film opened abroad last week and witnessed unprecedented record in places like U.S. and U.K. Sun Pictures, the producers, announced that the advance booking would open on Saturday (25th September) in all the cinema halls in Chennai and Tamil Nadu. Even in places like Vellore and Ambur, which haven’t heard of ‘advance booking’ prior to this, the booking for the next eight days were over within hours of the opening of the counters.

The urge to watch the film on the first day or during the first week is more among Rajni’s legion of fans who were seen thronging all the cinema halls in huge numbers. While some of them managed to get their tickets, others were spotted returning disappointedly from the cinema halls for want of tickets. The film is releasing in as many as 30 cinema halls in Chennai alone.

In Chennai’s suburban Mayajaal complex alone, more than 50 shows of the film would be screened everyday. The film, which releases in as many as 1,450 halls all over Tamil Nadu, would be releasing in Hindi and Telugu as well on the same day.



Comments


ManiL.
Here in US, in northeast, the rumor has it the ticket prices are around $20-$50. In my mind, no movie is worth paying this much. Also, the hype that Sun TV has generated, has only created negative feeling about this movie, in addition to all the over-hyped and overpaid actors and music director. I think I will wait for the legal DVD release.
27 Sep 2010 08:50 PM




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