Advance booking of Endhiran breaks records

The excitement, curiosity, interest and the
expectation amid superstar Rajni’s fans and the movie-goers in
watching his latest offering ‘Enthiran: The Robot’ was very much
visible on the day the booking opened in Chennai and Tamil Nadu.
The film is hitting the screens this Friday (on 1st October) in
more than 3,000 halls worldwide.
Serpentine queues were
witnessed in almost all the multiplexes, complexes and theatres
where the film would be screened. Within half-an-hour to a
couple of hours, all the tickets for the film’s first eight days
had been sold off, informed theatre-owners. The situation was
the same at Sathyam, Kamala, PVR and other multiplexes in the
city.
‘Enthiran: The Robot’, touted as India’s
first-ever science fiction movie, stars superstar Rajnikanth and
Aishwarya Rai in the lead. The film, produced at a budget of
more than Rs.180 crores and billed as ‘India’s most expensive
film made ever’, has been directed by Shankar, who last directed
Rajni in ‘Sivaji: The Boss’ more than three years ago.
The advance booking for the film opened abroad last week and
witnessed unprecedented record in places like U.S. and U.K. Sun
Pictures, the producers, announced that the advance booking
would open on Saturday (25th September) in all the cinema halls
in Chennai and Tamil Nadu. Even in places like Vellore and Ambur,
which haven’t heard of ‘advance booking’ prior to this, the
booking for the next eight days were over within hours of the
opening of the counters.
The urge to watch the film on
the first day or during the first week is more among Rajni’s
legion of fans who were seen thronging all the cinema halls in
huge numbers. While some of them managed to get their tickets,
others were spotted returning disappointedly from the cinema
halls for want of tickets. The film is releasing in as many as
30 cinema halls in Chennai alone.
In Chennai’s suburban
Mayajaal complex alone, more than 50 shows of the film would be
screened everyday. The film, which releases in as many as 1,450
halls all over Tamil Nadu, would be releasing in Hindi and
Telugu as well on the same day.