The audio of the film 'Eeram', produced by director Shankar's 'S' Pictures, was released at Sathyam Cinemas. Superstar Rajnikanth released the pack containing the audio-cassettes and CDs of the film which was accepted by producer-director-actor Sasikumar, clearly the 'man of the moment' in Kollywood. Rajnikanth, speaking at the event, revealed the fact the almost 85% of the shooting of his upcoming film 'Enthiran: The Robot' has been completed.

"When Shankar invited me to the event, I immediately agreed to come over. The main reason is the affection I have for him. He's a good soul and a hard-working individual with a razor-sharp brain. He always appears to be in quest (for greater things). The film 'Eeram' has many inputs of intelligence and hard-work behind its making. I'm sure the film would be a success story. Just as a land sans wetness (eeram) is of no use to anyone, a heart without eeram (kindness) would also be a useless one," said Rajni amid thunderous applause.

Gallery:  Eeram I Audio Launch

Sasikumar, while speaking on stage, said "I was asked why I had come so early to the function. In fact, I had started preparing from yesterday night itself for my visit here this morning. In my school and college days, I had stood for hours together in queues outside cinema halls to get tickets to watch Rajni Sir's films. Now, when I was told that Rajni Sir would be releasing the CD, I couldn't control the excitement of sharing the stage with him. It's no wonder that I was here early to be with the superstar!"

The film reportedly has only a couple of songs. Unlike it is done usually at audio-launches, the songs were not screened for the audience but were only played out on an audio-player. Why?