The Goodyear Duraplus tyre, a newly introduced passenger tyre was
launched by Goodyear recently in the city. In collaboration with Big FM,
Goodyear has come out with Duraplus Long Drive Rally, wherein two cars
fitted with Duraplus tyres will travel across India. RJ's of Big FM
belonging to the different cities will participate in this rally, and
travel in the car to mark the success of this rally.
Saurabh Srivastava, Group Product Manager, explained in detail,
"Basically we have started the rally from two parts in India, where two
cars fitted with the Duraplus Tyres will travel from the northern and
southern parts of the country. In the south we started from Ernakulam,
and at one point these two cars will meet up in a common place and mark
the completion of this rally".
The presence of Big FM RJ Dheena at the event, brought smiles on the
faces of the spectators as he motivated them to participate in various
games conducted by the volunteers. He also marked his autograph on the
car which is bound to travel even further after Chennai.
RJ Dheena
feels happy
to be part
of this
rally, sums
it up as he
says, "the
launch of
the tyre is
very
interesting.
It is really
amazing to
know that
the tyre can
travel up to
1, 00, 000
km and to
prove this
they are
traveling
form one
part of
India to
another. I
think this
rally will
be a huge
success, my
best wishes
to Goodyear"
Bharti G