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Ladies lounge at String Info Chennai Features

Women office-goers are usually the butt of office jokes. It is often said of them that when there are two women in an office there are three groups. Ask any male office-goer and he will immediately tell you that women are sloppy workers and that all that they are more interested in powdering their nose at intervals, gossiping near the coffee machine and that they pick up their bag at the stroke of the appointed hour for departure to leave for home.

But the women at String Real Estate Information Services prove all these false. The String Info women have ‘joined together’ to form an exclusive women’s forum. That’s right. The 40 odd women of the company have come together, axing the concept of groupism. They do not waste their time in idle gossip. They exchange ideas, invite thought leaders to lecture them and, of course, find time to hang out together – the operative word here being ‘together’. And they work just as hard as the man in the next seat. This exclusive lounge is called ‘Chrysalis’

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கஞ்சீவரமும், கஞ்சித் தொட்டியும்

“Chrysalis means the pupa stage of a butterfly, like a protective covering, which forms the basic theme of our group,” says Sweta Todi, assistant manager - Research & Transition, and one of the founders of this forum.

This women’s forum is about 15 months old – the company, which provides outsourcing solutions for the American real estate industry, itself is about two years old - and has about 40 members. Women here are in their early to late 20s and mostly single.

“We meet every Saturday and organise several activities. We invite guest speakers to talk on various topics. We also have competitions like drawing, singing, and ad zap. Chrysalites are encouraged to present slideshows on a relevant topic or conduct workshops. This helps all of us to interact and, more essentially, break the ice,” Sweta adds.

Since Chrysalis means a sheltered state of growth, an activity that pretty much satisfies this meaning is the Karate class. In these sessions, the women are taught basic Karate techniques to improve their self defence.

“Most of the women here travel alone; it is very important for them to take care of themselves and know how to defend themselves,” she says. Apart from such things, the women also give a lot of importance to soft skills. They have classes for improving communication skills and personality development programmes that give every woman the much needed confidence to come out of her shell.

Chrysalis also makes sure that the women are trained in things like table etiquette and basic hygiene. When you just start wondering if this is more of a training ground than an enjoyable get-together, you are forced to think again. These women arrange special outings to amusement parks or even eateries! They also participate in special pot luck parties and more interestingly, follow a dress code at every meeting!

“I feel this is a wonderful step towards bringing out the talent in every woman. The best thing is the acknowledgement that these women get when they come here and speak their hearts out. Occasionally, the senior managers at String address these women and share their ideas with the entire committee. I am really glad that these women came up with such a great idea,” says Christine Hutt, manager on special duty, String.

“We are committed to our lady professionals. We want to see a lot of women leaders emerging through our ranks and we are working towards that,” says Prashant Kothari, president and founder, String.

The company itself finances this forum, thus encouraging it to initiate several more activities.

“I think it’s because of the support and understanding from the management that our attrition rate is low – less than 4 per cent a year. Besides, we have external consultants providing us training in communication, leadership and decision making qualities!” concludes Sweta.

These spirited women are also hoping to be involved in more social issues in future. Won’t it be wonderful if every company took such an initiative to develop and enhance a woman’s skills and break the mould that typecasts women office-goers?

Sandhya Santhanaraman

More Articles Published on August 9th, 2007


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