Sethuraman Subramanian

In the previous article titled, “Image is everything—Or is it?” we outlined the passion behind advertisers to rope in celebrities to promote their products and how it can backfire when the celebrity falters in the “character” department. What was...
Gopalakrishna Bharathi (GKB), a contemporary of Thyagaraja, was also born in a traditional Brahmin family and encountered opposition in his own community for his views. He composed songs in Thamizh at a time when Telugu and Sanskrit were the...
A maverick is one who takes a stand different from that of all those in a community and who dares to think in ways which places him at risk of contempt, ridicule, and condemnation by those around him. George Bernard Shaw said, “The reasonable man...
Euphemism (eu + pheme = good speech, in Greek) is defined as “an inoffensive or indirect expression that is substituted for one that is considered offensive or too harsh”.  Most politicians indulge in uttering euphemistic phrases in their campaign...
It is common knowledge that Singapore, the island city-state off the southern tip of the Malaysian peninsula, is the envy of the world for its democratic government, bureaucratic efficiency, rule of law, and economic progress. It encompasses all of...
Can we trust a rodent to predict the weather for us when the experts at the Weather Service struggle with their...
Do crocodiles shed tears?  Yes, they do. They have lachrymal glands and produce tears to lubricate the eyes just...
Man is the religious animal. He is the only religious animal that has the true religion -- several of them. He is the...
The so-called National Song, “VandE mAtaram” written by Bankimchandra Chattopadhyay in 1876 was set to...
Live a good life. If there are gods and they are just, they will not care how devout you have been, but will welcome...
“Age cannot wither her, nor custom stale her infinite variety: other women cloy the appetites they feed, but...
Business advertisers and marketers depend on one thing to sell their products. That is “image”. That is...