Kuselan team has kick started a novel promotional campaign for the movie. It brings out all the bug guns for movie promotion. Apart from a live concert for the promotion of Kuselan songs, a bus which will display rare photos of Rajinikanth will hit the streets in Chennai next week.
The bus will be decorated with the dazzling visuals of Kuselan photos. Nayanthara, the glam doll of Kollywood and the heroine of Kuselan is expected to flag off the bus. The bus, which will tour the entire city, will be stopped in selected spots, where fans will be allowed to have a look at it.
To add more interest to the whole exercise, there will be some competitions the prize would be Kuselan merchandise like T-Shirts, caps and more.
It may be recalled that a similar vehicle was launched in 2004 for Suriya - Jothika starrer Perazhagan.