One often hears that silk sarees are great to wear but end up wrinkled all too soon making the lady appear disheveled on any important day be it a day of festivals or events such as engagements, weddings or even formal corporate occasions.  All that is now a thing of the past.

Sri Palam Silk Sarees, has announced the launch of yet another innovative concept in pure handloom silk sarees. Wrinkle Free Wedding Collection Silk Sarees … for that fresh look and feel all day long, despite the hustle and bustle of the festive day or a highly charged intense activity day.  This new introduction is set to herald the arrival of the festive season, beginning with the sacred Navaratri and conclude with Pongal.

 “She is not required to be overly cautious. She would be able to go through even a day long wedding rituals without being nervous about her saree getting crumpled or worrying about her saree looking wrinkled just after the first  session of rituals” says Ms Jeyashree Ravi,  the chief designer and promoter of Sri Palam Silk Sarees.

“This is a saree specially woven to suit today’s bride. Its woven with specially made finest pure silk yarn, to give the saree the soft touch and smooth finish that is hard to find in a brocade wedding silk saree. It requires skilled craftsmanship that has been handed down the generations to weave such grandeur and wrinkle free feel in silk. This soft finish prevents the saree from getting wrinkled or crumpled while wearing. So the bride can look grand, elegant and neat throughout even a day long ceremony” concludes Jeyashree.

Wrinkle free pure handloom silk sarees are available at prices upwards of Rs 17,000.