7UP â€˜Dance Onâ€™ regional face-off
September 26, 2015
Curtains rise UP on April 24 and 26 in Bangalore and Chennai
The 7UP ‘Dance On’ entourage took forward the brand philosophy of ‘I Feel UP’as they uncorked expressive and incisive performances at the 7UP ‘Dance On’ regional auditions. 32 teams from Karnataka, Kerala and Andhra Pradesh danced-off against each other at the inter-state auditions on April 24 in Bangalore and 28 teams from Tamil Nadu on April 26 in Chennai. The second level of the screening phase saw the city audition finalists spread the fizz of UPtimism, infectious enthusiasm and peppy dance performances around, that left the judges and the audience alike completely refreshed. . The 7 teams who bagged a spot in the semi-finals after the regional auditions in Chennai are Dream Team, B FAB, Limitless Chaitanya, Hips N Toes, Limitless Crew, Stranger Crew, Wipsoul Crew.
Dance is the most spontaneous manifestation of feeling UP and brings alive 7UP’s emotional connect with its consumers. Known for its refreshing lemon and lime taste, 7UP promises to carry forward the brand’s ideology of infusing fun and excitement with this year’s 7UP ‘Dance On’ 2013. It brings out the dancing talent from each of these 15 cities to celebrate India’s undying UPtimism and positive attitude. So far in the 7UP ‘Dance On’ journey, dance aspirants from all walks of life including students, working professionals and even specially-abled individuals have unleashed the dancer within themselves showcased their vivacious dance moves with added Uptimistic spirit! Post 7UP Dance On regional auditions, 7 teams shortlisted each from Bangalore and Chennai would dance off against each other at the semi-finals on May 13.
The six best teams from these auditions along with one wild card entry would be dancing their way to fame, cash prizes and a chance to showcase their passion to ‘Dance On’ at the grand finale!The wild card entrant would be the team that gets the maximum votes for their performance video uploaded on the 7UP website www.ifeelup.in. Actors and 7UP brand ambassadors, Puneeth Rajkumar and STR will judge the finale in Chennai on May 14 where the dance enthusiasts will have a final dance off to win prizes worth a total of Rs. 51 lakhs!
Speaking about ‘Dance On’, Ms. Ruchira Jaitly, EVP Marketing, Beverages (Flavours), PepsiCo India, PepsiCo India said, “7UP Dance On is an aspiration for the heart landers and lends a great platform for them to feel the beats and express themselves through dance irrespective of their background or profile. The overwhelming participation has made us extremely happy with around 6328 individual entries from the South. We look forward to seeing the regional audition finalists’ dance off in the next leg of the campaign for the prized spot in the grand finale, we wish them all good luck!”
Expressing his thoughts about 7UP ‘‘Dance On’’ actor and 7UP’s brand ambassador STR, said, “7UP’s concept of ’Dance On’ is refreshing and empowering. 7UP has always innovated to come up with novel and exciting ways to engage with the consumers. The quality of talentshowcased so far this season of ‘Dance On’ has been spectacularand we have seen an underlying expression of happiness and ‘feeling UP’.The undying enthusiasm and participation from each of the 15 cities goes onto highlight the relevance of dance as the ultimate free form of expression and means of enthusing the youth. I wish the regional audition finalists good luck for the semi-finals.I can’t wait to see everyone put on their dancing shoes and show me their moves at the electrifying grand finale!”
The winner of 7UP ‘Dance On’ will be awarded a prize of Rs. 21 Lakhs, 1st runners up will receive 15 lakhs, 2nd runners will receive 7 lakhs and the remaining 4 teams gets 2 lakhs each. Apart from the exciting TV and on-ground activation, the campaign is being supported by robust outdoor, online, print and radio initiatives. For more details log on to http://www.ifeelup.inorhttp://www.facebook.com/7UPINDIA
7UP, the refreshing clear drink with 100% natural lemon and lime flavour was created in 1929 and was launched in India in 1990. For the last 4 years, 7UP is amongst the fastest growing brands in the carbonated soft drinks category in India. It is available in various pack sizes of 330 ml Can, 250ml Slim Can, 200 ml and 300 ml returnable glass bottles (RGB); 500 ml, 600 ml, 1 litre, 2 litre and 2.25 litre PET bottles. Nimbooz is India’s first nationally available packaged NimbuPani (lemonade), launched in 2009. It is available in 350ml PET, 200ml RGB and 200ml Tetrapak.