Simbu launches Dance For Me – 7UP Lemon Pattalam
September 25, 2015
Taking forward 7UP’s new brand philosophy of ‘Manam Soluthey I Feel UP’, 7UP announced the launch of the 7UP Dance For Me– Lemon Pattalam with actor and newly appointed 7UP brand ambassador, Simbu. Spread across 21 cities in Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and Pondicherry; 7UP Lemon Pattalam gives all dance enthusiasts a platform to showcase their talent to Simbu and win a grand prize of Rs. 51 Lakhs!
Dance enthusiasts can register by getting seven PET labels or crowns of 7UP or Nimbooz at their city auditions and participate in teams of seven and qualify for the Centre auditions that will be held in Bengaluru, Chennai and Hyderabad.
As the competition gets hotter the finalists will undergoa specialized dance workshop in Chennai before they dance off against each other at the grand finale that will be judged by Actors and 7UP brand ambassadors Simbu and Allu Arjun. In the spirit of spreading UPtimism, 7UP will give LED glasses and caps to all participants and prizes ranging from 7UP T-shirts to music systems at each elimination round. Finally, the winner of Dance for Me - Lemon Pattalam will be awarded a whooping Rs. 51 Lakhs and the other competing teams win themselves IPods, X-Box!
Speaking at the launch, Ms. Ruchira Jaitly, Executive VP - Marketing, Beverages, PepsiCo India said, “ 7UP Dance For Me – Lemon Pattalam effectively carries forward 7UP’s recently launched brand philosophy of Manam Soluthey I Feel UP. With an exciting format and TVC featuring Simbu, we are confident Lemon Pattalam will resonate well with all dance enthusiasts.”
Expressing his thoughts about Lemon Pattalam, actor and 7UP’s new brand ambassador Simbu, said, “7UP’s concept of Lemon Pattalam is novel and refreshing. Providing a platform for dance enthusiasts to showcase their talent spreads immense amount of energy and participation. It is a feel-good campaign that aims at infusing positivity and UPtimisim through dance. I hope all of Tamil Nadu is ready to show me their dance moves!”