World's First LG Refrigerators with "Power Cut Evercool" Technology

World's First LG Refrigerators with "Power Cut Evercool" Technology

LG Electronics India, the most preferred consumer durable brand in the country, has today announced the launch of its new premium range of  Refrigerators with  patented Power Cut Evercool technology.

Being positioned as the most consistent market leader in refrigerator since 2004  (Source- GFK Nielson). LG aims to reiterate its commitment towards the Indian consumer under the umbrella of Indian Insight products, LG’s new range of refrigerators is customised to meet needs for Indian consumers suffering from long power cuts. Power Cut Evercool Refrigerators retains freshness and keeps food and vegetables fresh for 7 hours in refrigerator even after power cut.

Speaking on the occasion Dr. Y V Verma, Director-Home Appliances, LGEIL said; “We manufacture products that fit the needs of Indian consumer and this launch is another benchmark innovation based on customer’s insights. With this new series we are expecting a refrigerator division to grow at a rate of 20% targeting a turnover of Rs. 5300 crore while aiming a market share of 38% in refrigerator division by end of 2013.

LG is dedicated in its endeavour to proactively create solutions for Indian consumers. With 2013 we are back with a bang introducing all new range of Refrigerators with unique Power Cut Evercool technology keeping in consideration the Indian weather conditions and severe power-cuts. This unique LG patented technology offers Cooling Retention up to 7 hours to keep food fresh and healthy.Chennai is a very important market for LG and we are eyeing sales growth of 30% this season in Home Appliances in this market.  

About New Range of Refrigerators:
The new LG range of refrigerators offers the finest cooling solutions for your family. Equipped with LG’s patented Power Cut Evercool technology, these refrigerators provide optimum cooling even during power cuts. It also has a unique GIDC technology that fights bacteria, eliminates bad odour, slows decaying and maintain even temperature inside the refrigerator. The range is energy efficient saves up to 20% energy. It also offers innovative features like Hygiene Fresh, Fast freezing, Tower LED Light, Salad Bar, Spice Box and convertible box providing optimum comfort and health to your family.

Key Features
:
-Power Cut EverCool technology ensures cooling of up to 07 hours in refrigerator portion and 09 hours in freezer portion even after the power cuts
-10 years warranty on compressor ensures durability of refrigerator for a longer period.
-Fast Freezing provides frozen delights at a touch of button
-Organised Space Management provides different sections for storing different items like convertible box, salad bar, spice box, beauty and care box, ever fresh zone etc.

LG is launching 39 SKUs of refrigerators: 35 in Frost Free and 4 in Direct Cool refrigerators.  Power Cut Evercool technology is available in 5 models of Frost Free Refrigerators are available in the capacity of 258L to 360L in the price range of Rs. 27350/- to Rs. 41300/- and 4 models of Direct Cool Refrigerators in the capacity of 185L to 235L price range of Rs. 12850/- to Rs. 18550/-

Published On : Apr 19, 2013

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