Priya Village Roadshow (PVR) Cinemas is one of the largest cinema chains in India. The company, which began as a joint venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited, in 1995 with 60:40 ratios, began its commercial operations in June 1997 with the launch of PVR Anupam in Saket, India's first multiplex. By introducing the multiplex concept in India, PVR Cinemas brought in a whole new shift to the cinema viewing experience: high class seating, state-of-the-art screens and audio-visual systems.
As of April 2010, PVR has a total of 166 screens in 38 multiplexes across India. PVR commands a significant presence in New Delhi and NCR with 37 screens in 13 multiplexes. PVR also has a strong presence in Kanpur, Chennai, Lucknow, Indore, Hyderabad, Bangalore and Ahmedabad. PVR recently launched its premium brand, PVR Premiere, targeted at urban consumers in metros, with the opening of PVR Select City walk in Select Citywalk. The company operates two other brands, PVR Talkies, the no-frills cinemas for consumers in tier II cities and the original PVR Cinemas targeted at the urban & semi-urban consumers. PVR has additional plans to invest Rs 300-400 crore to open 250 screens by 2010.
Published On :
Aug 08, 2013
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