Oriyanna – the lifestyle brand steps into Chennai
September 24, 2015
“I understand from my experience that people in Chennai have a great passion for an enhanced lifestyle and they extend a warm reception to quality and economic lifestyle products”, commented Mr. A. M. Vincent, CEO, Oriyanna USA Inc.
The US lifestyle brand, Oriyanna entered into the Indian sub continent through its Indian subsidiary, Oriyanna Health Network (P) Ltd and was launched recently by actress Simran in the presence of Ms. Praba Reddy, the brand ambassador of Oriyanna. Mrs. C. K. Gariyali, former principal secretary to the Governor of Tamilnadu, was the Guest of Honor.
Oriyanna will concentrate on the personal care and toiletries segment initially. The brand also features a few dietary supplements and fashion jewelry.
Praba Reddy, the renowned trichologist and esthetician and also the brand ambassador of Oriyanna says, “The products were subjected to performance trials in a group of 1000 individuals and they were found to be more effective and result oriented. They are well suited to the Indian requirements”.
Oriyanna’s current product range includes around 22 personal care products and toiletries, 5 dietary supplements, one health care device and one semi precious jewelry.